Price transparency is a PDF nobody can find
The SRA runs random sweeps of firm websites. A downloadable price list buried in the footer is the version that tends to fail.
Industry
Solicitors
Price transparency the SRA will accept, and enquiry forms that tell you whether the matter is worth taking.
Law firm websites have an unusual problem. The regulator reads them.
The SRA conducts random web sweeps to check compliance with the transparency rules, so the price pages are not just a marketing decision. They are a compliance artefact that happens to be one of the most commercially valuable pages on the site.
Treat the price pages as the product
Firms that publish real numbers with the stages and timescales attached tend to get fewer enquiries and better ones. The client who is going to balk at the fee balks before the call, not after twenty minutes of a partner’s time.
Building it once
The requirement to name the people doing the work, with qualifications and experience, is the part that decays fastest. We hold fee earners as structured records so a departure updates every price page at once, rather than leaving a former colleague quoted on the conveyancing page for two years.
What we usually find
Where law firms lose enquiries
Enquiries arrive with three words in the message box
Fee earners spend the first call establishing facts a form could have captured.
Every practice area page reads identically
Conveyancing and employment tribunal work attract completely different searches, and one template flattens both.
What we build
Built for law firms
Price transparency as structured pages
Each qualifying service gets a page carrying the total or range, the basis of charges, disbursements, VAT, key stages and likely timescales, marked up so it is machine readable.
Fee earner profiles that satisfy the rules and sell the firm
Qualifications and experience presented as data, so the same information feeds the price pages without being retyped.
Triage built into the enquiry form
Branching questions per practice area, so a conveyancing enquiry arrives with the property address and target completion date already on it.
Content that survives compliance review
Drafts go through your COLP before publication, with a review date recorded against every page.
Regulation
What the rules require of the website
These apply to your site whether or not anybody has mentioned them. We build to them by default. They are summarised here for orientation and are not legal advice.
Solicitors Regulation Authority
Firms must publish price information in a prominent, accessible and clearly signposted place on the website. It must give a total cost, or an average or range with the basis of charges explained, including any hourly rate or fixed fee.
Solicitors Regulation Authority
Published prices must include disbursements and VAT, stating the current rates that apply. Where disbursements cannot be anticipated, a realistic range must be given.
Solicitors Regulation Authority
You must also publish what the price includes, the key stages of the matter, likely timescales, and information about the people doing the work including their qualifications and experience.
Services this usually involves
Website design
A site your customers can read on a phone, and that you can edit without ringing us.
SEO
Get found for what you do, in the places you serve.
Care plans
Hosting, backups, updates and a named person to email when the site goes down.
Common questions
Which of our services does this apply to?
The rules bite on specified services for individuals and businesses, including residential conveyancing, probate, motoring offences, employment tribunal claims, immigration, debt recovery up to a threshold and licensing applications. We will map your service list against the rules before building the pages, and you should have your COLP confirm the mapping.
We already have a price page. Is that enough?
Often not. The common gaps are missing timescales, no named individuals with qualifications, and VAT treated vaguely. We audit against each requirement and show you which ones the current page misses.
Can you write the legal content?
We write the plain English structure and the parts that are marketing. Anything that states legal position goes to your fee earners, and nothing publishes without your sign off.
Tell us what the site has to do
Send a couple of lines about the business and what is not working. You get a straight answer on whether we are the right fit, and a fixed price if we are.