The fee list is a PDF from 2021
Private fees are the single most searched thing on a practice site. Burying them in a download loses the patient to the practice that published a table.
Industry
Dental practices
New patient registrations, a fee list people can find, and the GDC disclosures in the right place.
Dental marketing online comes down to two searches. Someone in pain looking for an emergency appointment today, and someone comparing private fees for implants or aligners. A practice site that handles both well does not need to do much else.
The fee question
Practices worry that publishing prices invites price shopping. In practice the patient is going to find a price somewhere, and if it is not yours it belongs to the practice down the road. Publishing a clear range with what is included tends to filter out the enquiries that were never going to convert anyway.
What the front desk has to live with
Any system that adds work at reception gets abandoned within a month. We design the booking and registration flow around what the front desk does on a Monday morning, then check back after four weeks to see what people are quietly working around.
What we usually find
Where dental practices lose enquiries
New patient forms arrive half filled in
Medical history collected on paper at the chair takes ten minutes of clinical time per patient. Collected online beforehand, it takes none.
The site cannot cope with a hygienist cancellation
Short notice slots go unfilled because there is no way for patients to see what has come free.
What we build
Built for dental practices
Fee list built as a page, not a PDF
Structured so search engines can read individual treatments and prices, and so you can update one number without a designer.
New patient registration online
Medical history and consent captured before the appointment, delivered into your practice management system or as a secure PDF.
Treatment pages written for what patients search
People search for what hurts and what things cost, not for the clinical name of the procedure.
Short notice availability
Cancellations published automatically so the slot has a chance of being filled.
Regulation
What the rules require of the website
These apply to your site whether or not anybody has mentioned them. We build to them by default. They are summarised here for orientation and are not legal advice.
General Dental Council
A practice website must show the name and geographic address where the dental service is provided, contact details including email and telephone, the GDC's contact details or a link to the GDC site, and the practice complaints procedure with details of who a patient can contact if they are unhappy with the response.
General Dental Council
Every dental professional named on the site must show their professional qualification, the country it was obtained in, and their GDC registration number.
Services this usually involves
Website design
A site your customers can read on a phone, and that you can edit without ringing us.
Booking systems
Let people book at eleven at night without your diary ending up double booked.
SEO
Get found for what you do, in the places you serve.
Common questions
Will the site meet GDC requirements?
We build the required disclosures in as structured fields rather than as a paragraph somebody has to remember to update. When a clinician joins or leaves, their registration details change in one place.
Can it connect to our practice management software?
It depends on the system. Dentally and Carestream have workable options. Older on premise systems often do not, in which case we deliver forms as secure PDFs into a shared inbox instead. We check before quoting.
How do we handle patient data safely?
Medical history is special category data under UK GDPR, so it never sits in a standard email or a form provider's dashboard. We encrypt in transit, deliver it into a system you already control, and write down the retention period.
Tell us what the site has to do
Send a couple of lines about the business and what is not working. You get a straight answer on whether we are the right fit, and a fixed price if we are.