The site names a prescription only medicine
Most clinic websites break advertising law on the homepage. It is the most common serious problem we find in this sector.
Industry
Aesthetic clinics
Consultation bookings and treatment pages written so the advertising rules do not bite.
Aesthetic clinics operate under advertising rules that most web designers have never read. The result is a sector where a large share of sites carry the same violation, everyone copies everyone else, and it stays that way until someone is reported.
We build clinic sites to the rules first and design them second, because finding out in month three that your best performing page has to come down is expensive.
Booking and deposits
A consultation that costs nothing to book is worth roughly what it costs. Taking a deposit at the point of booking, redeemable against treatment, changes attendance more than any reminder sequence.
What we will not do
We will not put a prescription only medicine name into your page titles because a competitor is ranking for it. If that is what you are looking for, we are the wrong agency.
What we usually find
Where aesthetic clinics lose enquiries
Consultations are booked but never turn up
A free consultation with no deposit and no reminder has a no-show rate that quietly eats the diary.
Before and after photos used without a usable consent record
The photograph is fine. Not being able to produce the consent when asked is not.
What we build
Built for aesthetic clinics
Treatment pages that describe the outcome, not the drug
Written to the CAP Code so pages can rank without naming a prescription only medicine.
Consultation booking with a deposit
Card taken at the point of booking, redeemable against treatment, which is the single biggest lever on attendance.
A consent record attached to every image
Photographs stored against the consent form that permits their use, so an audit is a lookup rather than a search of somebody's phone.
Practitioner credentials shown properly
Registration details displayed as structured data so patients and search engines can both read them.
Regulation
What the rules require of the website
These apply to your site whether or not anybody has mentioned them. We build to them by default. They are summarised here for orientation and are not legal advice.
ASA and CAP Code
CAP Code rule 12.12 prohibits advertising prescription only medicines to the public. In practice this means the brand name of a botulinum toxin product must not appear anywhere on a public facing website, social profile or paid ad. Describe the treatment instead, and note that the ASA also treats wording like wrinkle relaxing as an implied reference.
MHRA
Part 14 of the Human Medicines Regulations 2012 prohibits advertising prescription only medicines to the public. The MHRA treats breaches as a criminal matter rather than a marketing infringement.
Services this usually involves
Website design
A site your customers can read on a phone, and that you can edit without ringing us.
Booking systems
Let people book at eleven at night without your diary ending up double booked.
SEO
Get found for what you do, in the places you serve.
Common questions
So we genuinely cannot use the word on our own website?
Not in advertising to the public. There is one narrow exception for clinic websites offering consultations for lines and wrinkles, where the medicine can be mentioned as one possible option following a consultation. It is narrow, and it is not a licence to put the brand name in your page titles. We build to the safe interpretation and tell you where the line is.
Will avoiding the brand name hurt our search rankings?
You lose the branded search term. You keep everything else, and the terms describing the treatment and the concern carry real volume. Competitors who ignore the rule are one complaint away from taking their pages down anyway.
Can you review our existing site for this?
Yes. It is usually the first thing we do for a clinic, before any design work, because it often changes the page structure.
Tell us what the site has to do
Send a couple of lines about the business and what is not working. You get a straight answer on whether we are the right fit, and a fixed price if we are.